Social Media Today

Social Media Today

  • 4 Buyer Trends That Will Shake Marketing in 2013

    TonyZambito
    11 Mar 2013 | 6:02 pm
    Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. For CMO’s today, staying abreast of shifts in behaviors associated with content consumption and purchase decisions is becoming job one. Without this understanding, leveraging marketing spend can turn into a wild guess.
  • Facebook SXSW Report: More Than 1 Billion App Activities Shared Daily

    Daniel Zeevi
    11 Mar 2013 | 9:35 am
    Facebook announced at SXSW that more than 1 billion instances of application activity are now shared daily on Facebook. Also, more than 400 billion Open Graph actions have been shared back to Facebook as of this month. These stats should be very intriguing to developers.
  • Social Media and Interactive Content: Why Businesses Need to Engage

    Amoravick
    11 Mar 2013 | 8:41 am
    Like traditional expectations for brick and mortar businesses, consumers now expect online experiences to be engaging and interactive. Here’s what marketers need to know about bringing interactivity to their social media and content marketing efforts.
  • Social Brand Humanization: Transparency vs Authenticity

    PamMoore
    11 Mar 2013 | 7:53 am
    The biggest mistake people make when it comes to building their social brand is blurring authenticity and transparency. They often end up in a social brand cycle where they never feel comfortable sharing so they sound like corporate speak 24/7. Or they may do the opposite and share everything including where they buy their toilet paper!
  • Crowdfunding: How Changes is U.S. Securities Laws Will

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