Your website is one piece of your online real estate…your presence which by the way is under your control!! Websites allow you and your team to become the primary authority on your business whether it is home based, small business, entrepreneurs or your dream startup!!
You can start using your website (you should really already be there) to establish a voice in the virtual world and share content that’s relevant to your business in a variety of ways:
Take preventative measures –These included carefully managing your social media account details, changing passwords, setting up a good quality social media monitoring tool, this is where an Online Retail Consultant can really assist!! It is crucial that companies engage and “make friends”. When things get a little hectic and chaotic, it’s great when your customers and contacts leap to your defense.
Remove the content – If you’ve posted something you didn’t mean to, you can remove it. If someone else posted something you don’t like, you could ask them to remove it. If it’s illegal you can take a more legal route – but if its “malicious” or “misleading”, it may also break the terms and conditions on Facebook, Twitter and other networks, so you can ask them to remove it for you.
Engage – If someone is maliciously posting negative comments about you, they may be a “troll” – Don’t respond to trolls. If the person has a genuine point and isn’t a troll, but you’re in the right – you should simply state the facts and make your case. If you’re in the wrong, you should apologize, grovel (a little) and offer to make amends. This is the part where you convert “haters” into “advocates” if you’re diplomatic and/or fortunate.
Bury it – Not what I’d usually advise, but if you’re faced with a negative blog post that’s appearing in search results, and all else fails, you can simply publish and optimize content for the same words that the negative content is ranking for (perhaps your company name) to push the bad story down the rankings. It’s remarkable how quickly you can do this if you put your mind to it.
Thank you for joining me! I will see you tomorrow! Always remember in this day and age things will continue to change. Be ready, be on board and more importantly…
Here at All This and That Internet and Web Solutions, we understand the power of the social web. We also understand how time-consuming it can be to build a social media presence. With our knowledge behind your business, we’ll cultivate a social media portfolio that will pay dividends in the form of loyal, connected customers.