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  • McDonald’s exec talks social, celebrity tweets

    SmartBrief on Social Media
    11 Mar 2013 | 9:53 am
    “We’re tracking 2.5 [million] to 3 million-plus conversations each month, and it’s sometimes difficult to see a little bubble -More-
  • Why Most Social Strategies Fail

    Charlene Li
    Charlene Li
    7 Nov 2012 | 7:28 pm
    When I ask people what their social business strategy looks like, I usually get the following response, ”Oh yeah, we’re on Facebook.” The conversation continues apace: – Twitter account…check. – YouTube videos….yup. – People who seem to know what they doing with those accounts…kinda. – Metrics….Likes. But that isn’t a strategy – it’s a series of tactics. Having a Facebook page is like having a telephone — it’s a tool that needs a purpose. What you DO with Facebook to meet customer expectations and attain business goals lies…
  • 5 Implications Of The New Facebook News Feed For Your Business

    Social Fresh
    Adam Rosenberg
    8 Mar 2013 | 10:52 am
    This week, Facebook announced a redesign to the News Feed that will impact content and advertising strategies. While the new design is slowly being rolled out, here are some key takeaways and implications for brands: 1. Your Page’s Performance Will Not Be Impacted (yet) This is not a delivery change, it’s a redesign. This does NOT affect the delivery algorithm for the News Feed. The addition of content-specific feeds does not impact content delivery. The order of content on the main News Feed is unchanged. The only feeds that are in chronological order at this time are the “All…
  • Analysis: Facebook changes offer improved outreach for brands

    SmartBrief on Social Media
    11 Mar 2013 | 9:53 am
    Facebook’s upcoming changes to its news feed mean that brands will be able to gain a clearer picture of when during the day f -More-
  • Social Media and Interactive Content: Why Businesses Need to Engage

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