The consistent buzz in the social media marketing world is overwhelming…the same message still resonates.
What is the message?
Are you anything without your audience? Does your audience crave good, I mean good lean content? Well give them what they want! Learn more about your audience and find relevant things to write about!!!
Three key components
Keep it simple (my motto!!)
Answer the Why, What, and How for your audience. There’s really no reason to make it more complicated than that.
Provide the good, the bad and the ugly!! (yep all three!!)
Be transparent in your content. Provide competitive differentiators and address the questions your customers really have, such as cost and value.
Always let your customers know that they are VIPs! (very important!!)
Provide great content on a consistent basis to grow your audience, but take it a step further and continue to engage with them to create lasting relationships.
Thank them for sharing your content, mention them in conversations, and reply when they ask questions. Keep it human; no one likes feeling like they’re talking to a robot!
Make yourself accessible too!
Your content should be easily digestible and relevant so that it can be shared across all of your channels. Make it easy for your customers to ask questions and engage with your brand, and consider creating a community where your audience can share their experiences with your brand and interact with each other.