Manage Your Reputation…Better Yet Control Your Content!

controlling your reputation

 controlling your reputationManage Your Reputation, Control Your Content

Your website is one piece of your online real estate…your presence which by the way is under your control!! Websites allow you and your team to become the primary authority on your business whether it is home based, small business, entrepreneurs or your dream startup!!

You can start using your website (you should really already be there) to establish a voice in the virtual world and share content that’s relevant to your business in a variety of ways:

social media preventaive measuresTake preventative measures –These included carefully managing your social media account details, changing passwords, setting up a good quality social media monitoring tool, this is where an Online Retail Consultant can really assist!!  It is crucial that companies engage and “make friends”. When things get a little hectic and chaotic, it’s great when your customers and contacts leap to your defense.engage social media like me

Remove the content – If you’ve posted something you didn’t mean to, you can remove it. If someone else posted something you don’t like, you could ask them to remove it. If it’s illegal you can take a more legal route – but if its “malicious” or “misleading”, it may also break the terms and conditions on Facebook, Twitter and other networks, so you can ask them to remove it for you.

Engage – If someone is maliciously posting negative comments about you, they may be a “troll” –  Don’t respond to trolls. If the person has a genuine point and isn’t a troll, but you’re in the right – you should simply state the facts and make your case. If you’re in the wrong, you should apologize, grovel (a little) and offer to  make amends. This is the part where you convert “haters” into “advocates” if you’re diplomatic and/or fortunate.

Bury it – Not what I’d usually advise, but if you’re faced with a negative blog post that’s appearing in search results, and all else fails, you can simply publish and optimize content for the same words that the negative content is ranking for (perhaps your company name) to push the bad story down the rankings. It’s remarkable how quickly you can do this if you put your mind to it.

Thank you for joining me!  I will see you tomorrow!  Always remember in this day and age things will continue to change.  Be ready, be on board and more importantly

Here at All This and That Internet and Web Solutions, we understand the power of the social web. We also understand how time-consuming it can be to build a social media presence. With our knowledge behind your business, we’ll cultivate a social media portfolio that will pay dividends in the form of loyal, connected customers.

Need to sell a product or service or do you need a solid web presence???

 

 

 

 

4/4/16 – Weekly Roundup – Why Your Web Presence Matters!

is your web presence working for you

can your customers find youCan your customers find you?  Why is a web presence criticle?

Web Presence

If you want your business to truly exist and maintain a degree of visibility, then a web presence in the online marketplace is absolutely necessary!!!  As your web presence increases, so does your potential for higher financial rewards!!  Not to mention the self gratification of personal gain!!

Invaluable?

A web presence is invaluable for many businesses. But how do you know it’s relevant to your unique market and clients?

This week we are going to talk about the following:

Mangage your Reputation

Get the most out of Social Media.  Start using your website to establish a voice in the virtual world and share content that’s relevant to your business

Control your content

Start or maintain a successful blog.   Your blog section will likely be one of the most user-friendly options, available. You can add content to your site by the hour, day, week, month, year and beyond..and guess what ?  it is you and your voice!!

Thank you for joining me!  I will see you tomorrow!  Always remember in this day and age things will continue to change.  Be ready, be onboard and more importantly

Surprisingly or not, social media can provide legitimate business…

Social Media Puzzel Piecesd

potential for brands who strategically embed the technology into their operational processes.When Social Strategies Can Optimize Business Processes

Tech companies have yet to slow down when it comes to innovation. Apple purchased social analytics company Topsy for $200 million, Facebook acquired WhatsApp, a messaging app, for more than $19 billion, and Amazon is set to release a smartphone with 3-D e-commerce capabilities. As it looks right now, innovation has yet to curb.

And no other market has experienced the surge of innovative developments more than social media. What once started out as a slightly vain platform for sharing pictures of dinner and vacations has evolved into a multi-billion dollar industry that has enthralled consumers and even made its way into Fortune 500 organizations. Surprisingly or not, social media provides legitimate business potential for brands who strategically embed the technology into their operational processes.  MORE