The Internet is flooded with tons of websites, ads, information and much more. People are constantly using their devices and search engines to find that product, home, car, information, help… Well you name it, no limits. The search engines are re-thinking the way web sites are indexed and how the crawling process would perform. In the early stages key words and meta tags were the way to go to make sure your web site was indexed and ranked.
1. Personalize your marketing campaigns for greater effectiveness.
Personalizing your messages has a huge impact. We don’t just mean adding your contacts’ names to your email subject lines.
2. Save time with automated tasks.
This is the benefit you hear most about when you research marketing automation. It sounds too good to be true.
3. Improve lead nurturing and conversion.
One of the biggest challenges businesses face is connecting with leads and turning them into customers.
4. Make the most of your resources so you can compete with larger businesses.
Especially in small businesses, resources are at a premium.
5. Gain more data than you ever had and use it effectively.
Marketing automation collects and uses data.
The mobile market has changed dramatically in a relatively short space of time. Apple launched the iPhone and changed the mobile world forever. We’ve emerged from 3G to 4G, and tablets have grabbed a huge share of the computer market. Some of these trends could have been predicted – other phenomena surprised us. We’ve learned that it isn’t easy to forecast far into the future.
However, we can see some clear concepts that we believe will be realised in 2015. The one that outshines them all is probably this: first-in-mind screens and contact surfaces will be on mobile devices. Consequently, greater investment will be made in them for everything from advertising to business development and technologies. EIGHT TRENDS
potential for brands who strategically embed the technology into their operational processes.When Social Strategies Can Optimize Business Processes
Tech companies have yet to slow down when it comes to innovation. Apple purchased social analytics company Topsy for $200 million, Facebook acquired WhatsApp, a messaging app, for more than $19 billion, and Amazon is set to release a smartphone with 3-D e-commerce capabilities. As it looks right now, innovation has yet to curb.
And no other market has experienced the surge of innovative developments more than social media. What once started out as a slightly vain platform for sharing pictures of dinner and vacations has evolved into a multi-billion dollar industry that has enthralled consumers and even made its way into Fortune 500 organizations. Surprisingly or not, social media provides legitimate business potential for brands who strategically embed the technology into their operational processes. MORE
Twitter changes in social media!
Twitter is testing out a feature in its mobile apps that will allow people to mute users that clutter their timeline.The feature is one of the most requested on the site, according to The Verge, which first reported the feature, and will be available for a limited set of users on both the iOS and Android devices. READ MORE
Facebook Is Growing Through Risky Business..
It’s easy to get caught up in Facebook’s new earnings numbers; revenue and adjusted profits spiked impressively in the first quarter, and mobile business boomed. But if you listen closely to what Facebook executives say as they release those stats, it’s clear the social network has set down a risky path that banks on following users ever more closely and selling to advertisers ever more aggressively.
His first experiment with it, for example, was a picture he took of a tennis racket. Google sent back a series of pictures that, while similar in tone and shape, had nothing to do with tennis. There was a polar bear, a nuclear missile launch and stock photo of a box of pills, among other things. Instead of being disappointed, Bland was fascinated. He liked that Google was confused.